The goal is to change the perception that a diamond is a financial expenditure and to facilitate the perception of a diamond as an asset ... With the increase in synthetic diamonds, which when placed in jewelry are no less beautiful than natural diamonds, we must highlight the financial value of natural diamonds. I believe that synthetic diamonds are here to stay but their existence and usage in the jewelry industry can only boost the notion of natural diamonds as an asset with potential wealth preservation value. This value of natural diamonds is derived from their economic rarity: the difficulty involved in locating them underground and in mining them, and not just their beauty. If we fortify diamonds’ resale value, we will create a new attitude towards the value of diamonds, a value beyond their use in jewelry. Buying diamonds must be seen as an investment in an asset and not as an expense.
Ehud Arye Laniado, global diamond expert, on the need for a transparent and precise diamond valuation method.