From the United States to Europe and Asia, growing numbers of women are deciding that they are not going to wait to receive jewelry from partners and husbands and are increasingly buying their own jewelry. Women today are more financially independent than ever before, and they also trust their own taste rather than that of their partner or spouse. They also want jewelry that suits their business attire, and are buying themselves jewelry as tangible evidence of their career success, Rough & Polished reports.
Rising female jewelry self-purchasing is coinciding with historic numbers of financially independent women who have more disposable cash available than ever before. They are proud of their independence and want firm evidence for their own self-satisfaction, but is the diamond and jewelry industry taking advantage of a great marketing opportunity?