Pandora Teams up With Snapchat for Mother's Day Social Media Blitz

Finance and Trade
08/03/2016 07:57

Global jewelry giant Pandora combined social media app Snapchat with Mother’s Day in Britain to boost awareness and promote its products. Pandora asked mothers and daughters to take pictures of themselves together and to add a Pandora geofilter which was a branded Mothering Sunday message. The brand also offered users a chance to win £500 to be spent in Pandora’s flagship store in the U.K. by asking fans to share their favorite selfie with the Pandora geofilter on Twitter. Pandora has been using Snapchat to expand its user base, according to a report in Professional Jeweller.