JCK reports US based jewelry manufacturer Stuller has started selling loose lab-grown diamonds, in a strategy to offer customers another, lower-priced option compared to natural diamonds. According to the report Stuller keeps natural and synthetic diamonds in completely separate circuits. The jewelry manufacturer sees no harm in selling both natural and lab-grown diamonds; "The technology is here. It won’t go away. The way for the industry to go forward is to understand this product. I don’t think this will change the world.", Stanley Zale, Stuller’s vice president of diamonds and gemstones commented.