JCK’s Tips And Tricks For Insta(gram) Success

23/02/2016 21:46

JCK devotes an extensive article on tips and tricks for jewelers to maximize the power of Instagram, “social media’s most jewelry friendly marketing tool”. More than any other social media platform, Instagram is focused on visuals, and thus a perfect match with jewelry items. But Martha C. White argues Instagram requires a very different approach compared to traditional ads and sums up the essentials on using instagram successfully, such as using pictures and background styling that help to tell a story  that goes beyond the jewelry item itself. The article further discusses the ideal posting frequency, the necessity to strike a good balance between consistency and variety, using lighting and filters and last but not least, practical tips on how to bring out the sparkle in diamond jewelry pics, using your smartphone.