"The World Diamond Mark (WDM) has developed and started to implement the fundraising from retail end of the industry and from outside service providers. This endeavour will continue. Soon the miners, through the DPA, and retailers, led by the WDM, will have the funds. If the midstream industry will not follow, its market share and profitability will shrink even further. [...] In this respect the role of major centres and bourses is paramount. The organizations that were formed to market diamonds in the first place, like India's Gem & Jewellery Promotion Council (GJEPC), the Antwerp World diamond Centre (AWDC) and the Israel Diamond Institute (IDI) need to put aside their rivalry and dedicate a sizable portion of their earnings to the joint task of generic marketing. So need the bourses and individual bourse members."
World Diamond Mark Chairman Alex Popov on generic diamond marketing