Harry Winston has released a new limited edition timepiece, the Countdown to a Cure Timepiece, to benefit amfAR's (The American Foundation for AIDS Research) efforts to develop a cure for HIV/AIDS. The timepiece, which has been exclusively designed for the campaign, is part of Harry Winston’s Midnight Collection. It features a men’s 42mm case with white gold case and navy blue dial, and a women’s 32mm model set with 12 brilliant-cut diamonds and 19 gemstones, from rubies and sapphires to spessartite garnets. Twenty percent of the retail sales price of each watch will be donated to the Countdown to a Cure campaign. The limited collection will be produced in a series of 20 women's watches and 20 men's watches.The watches will retail for $21,200 and $16,200 respectively. This means the men's watch should return $84,800 and the women's $64,800, for a total of $149,600 to be donated to AIDS research based on sales of this series alone.
In January 2015, Harry Winston announced a three-year partnership with amfAR in support of the organization’s mission to end the global AIDS epidemic through innovative research, and its “Countdown to a Cure” initiative is aimed at developing the scientific basis for a cure by 2020. Launched in February 2014, the Countdown is designed to intensify amfAR’s cure-focused HIV research program through strategic investments of $100 million over the next five years. Harry Winston’s support for amfAR marks it’s first collaboration with a global organization. “We are proud to introduce the new Countdown to a Cure Timepiece and further strengthen our commitment to amfAR,” said Nayla Hayek, CEO of Harry Winston, Inc. “Through Harry Winston's support, amfAR has been able to make significant research investments into cutting-edge research studies that address the remaining roadblocks to a cure. It is our hope that through our continued partnership, amfAR will be able to advance its efforts to end the global HIV/AIDS epidemic, giving millions of individuals around the world a more brilliant and healthy future.”