What better way to kickoff the evening of the 50th Super Bowl (American football championship game) than by taking a glimpse inside the company that has designed and made the majority of the diamond-studded rings awarded to the victors? Vice President of Jostens Sports Division Chris Poitras said, "We created the first Super Bowl ring for Vince Lombardi and the Green Bay Packers in 1966 and we've continued on. We've done 31 of the 49 Super Bowls." The first Super Bowl ring for the Packers had a simple design - 40 grams of gold and a one-carat diamond in the center. But as the game got bigger, so did the rings. Last year's Super Bowl ring for the New England Patirots had 100 grams of gold and an astonishing 205 diamonds totaling almost 5 carats."
Asked how he would describe the Super Bowl rings he has designed, Master Jeweler Miran Armutlu says, "They're pieces of art that tell a story of a championship." The design starts as a 3D computer model, then an actual ring is made for the team's owner to inspect. A small team of up to 45 people will work on each ring. Asked about the reaction of players when given a ringm Armutlu says, "I have seen everything from jumping up and down, words you don't want to mention on TV to a lot of cases just going dead silent and crying. When a team wins, they're in heaven and they think they're invincible. And then they get the trophy, but the trophy is given back. They get the bonus money, then it's gone. The thing that's left to commemorate is the ring." The NFL pays for the cost of 150 rings to the winning team, at roughly $5,000 apiece, depending upon the fluctuating cost of gold and diamonds. In 2015 (for the New England Patriots), it was reported that each ring cost $36,500, being the most expensive rings Jostens has ever produced. Each ring sported 4.85 carats of diamonds.