Mobile Sales Soared 59% in Holiday Season, Says comScore

Finance and Trade
12/01/2016 10:59

Mobile sales in the United States jumped 59% on the year to $12.65 billion in the November-December holiday sales season, accounting for 18% of overall digital commerce compared with 13% a year before, said retail industry monitoring firm comScore. The rise was in line with the research firm's forecast that mobile commerce revenues would increase by 50-60-percent. Overall digital spending is forecast to have increased by 13% to $69.1 billion, with desktop computer sales up 6 percent to $56.4 billion, the firm said in a statement.

“If there is an underlying takeaway from this holiday season, I think it will be remembered as the one where ‘mobile ate brick-and-mortar,’” said Gian Fulgoni, comScore’s chairman emeritus. “Mobile became an essential shopping channel, nearly doubling desktop in total retail traffic, while seeing growth rates approaching 60 percent year over year at the same time that offline retail experienced softness throughout the season.”

Other notable figures from the statement showed a 32% rise in sales on Green Monday, on December 14, to $1.41 billion, and a 12% increase in Cyber Monday sales to $2.28 billion, the biggest desktop spending day of the year for the sixth straight year and passing the $2 billion level for the second year.