Ethical Jewelry E-tailer Brilliant Earth Opens Boston Showroom

12/01/2016 10:56

JCK reports that Brilliant Earth, an online jewelry retailer dedicated to socially and environmentally responsible sourcing as tool for promoting social change in developing countries, is opening its third showroom, in Boston, as well as airing its first TV commercial featuring homemade videos of engagement proposals with Brilliant Earth jewelry. The new showroom adds an East Coast base to its two California showrooms in Los Angeles and San Francisco, and co-CEO Beth Gerstein says there are more to come: “We are looking at additional markets where we have a strong customer base.” The showroom mainly works by appointment - consisting of a personalized one hour session with a jewelry specialist - but will also be available for walk-ins. "Unlike Blue Nile’s webrooms," writes JCK, "which are strictly a conduit for online sales, it features live inventory for consumers to purchase." The company donates 5% of profits toward education, environmental restoration, and economic development.