Buy a Diamond, Get a Shotgun

Retail and Consumer Confidence
23/12/2015 12:09

Giving a new interpretation to the 'shotgun wedding', a Florida jeweler is running a Christmas promotion - buy a diamond, get a shotgun. Two neighboring stores in DeLand, Florida - Downtown Goldsmith & Engraving and 2nd Amendment Firearms - have teamed up to offer a free shotgun with a qualifying jewelry purchase. The Savage 12-gauge pump action shotgun – worth about $270 – is available to anyone buying pearls, diamonds or gemstones that cost from $450 to $4,000, according to FOX35. Owner Jesse Czerok said the promotion is in its third year and 10 customers have already taken advantage of the deal this year. The shop sees it as a way to entice men into the store to buy for their women, or for women to buy jewelry for themselves and take home a shotgun for their man (or themselves, of course). Only in America.