U.S. Holiday Online Spending to Rise 14%, Says comScore

Finance and Trade
29/11/2015 11:46

Analytics company comScore forecasts a 14-percent rise on the year in November-December 2015 holiday season spending with total online retail spending of $70.1 billion. Mobile commerce is predicted to account for $11.7 billion of retail spending, representing 17 percent of total digital commerce and growing at a rate of 47 percent from last season. Meanwhile, spending via desktop computers is expected to reach $58.3 billion, up 9 percent year-over-year. In total, digital commerce is expected to account for about 15 percent of consumers’ discretionary spending.