Victoria's Secret Fantasy (Diamond) Bra Unveiled

Retail and Consumer Confidence
03/11/2015 11:31

Diamonds and lingerie...we (at least some of us) at The Diamond Loupe would be hard-pressed to come up with a finer combination. A grand centerpiece of lingerie has been a longstanding tradition at Victoria’s Secret for nearly two decades, with glitzy iterations adorning famous runway walkers like Claudia Schiffer and Gisele Bündchen. Now, after 685 hours of labor and more than 6,500 precious gems, the Fireworks Fantasy Bra is finally here. Worn by Victoria’s Secret veteran Angel Lily Aldridge and crafted by the label’s traditional jeweler, Mouawad, the sleek demi-shaped bra is adorned with spark-like bursts of more than 14 different precious gems, from blue topaz and garnet to yellow sapphire—all set in 18-karat gold. As for the diamonds? The total weight is more than 375 carats. An as for the price tag? The set is valued at $2 million.