The Big Survey: Insight Into America’s Independent Jewelers

Retail and Consumer Confidence
29/10/2015 23:34

Instoremag.com has published the results of "The Big Survey 2015", its annual, in-depth survey covering everything you might wish to know about independent jewelers in the world's largest jewelry market - the U.S. A few key takeaways: 87% of independent jewelers run one store; bridal is big; 35% are located on a downtown street, with only 2% doing Internet sales; white gold is used in 67% of bridal rings; 10% of independent jewelers offer lab-made diamonds, while 50% offer recycled diamonds; the most expensive item listed was a $425,000 fancy colored diamond ring ... and this is just a teaser. The survey covers everything from square footage to average income per job/market type.