U.K. Report: 70% of Online Jewelry Shoppers Want 'Trust Mark'

Finance and Trade
27/10/2015 08:22

A survey carried out by the Edinburgh Assay Office found that 70 percent of consumers will search for a trust scheme mark on an online site before committing to a purchase. In addition, more than 90 percent of shoppers say knowing their online jewelry purchase is the genuine article is "very important." In 2014, U.K. online retail sales overall rose to £37 billion (around $57 billion) and the survey shows that trust remains one of the biggest barriers to trade with 80 percent saying they will only consider buying from retailers with whom they are familiar. The survey points out, however, that retailers face problems, such as counterfeiters being able to replicate a brand’s website, including photography, in exact detail that it takes an expert eye to distinguish it from legitimate goods.