Plan To Revive Iconic Canadian Diamond Brand Falls Through Ice

Retail and Consumer Confidence
15/10/2015 12:25

Polar Bear Diamonds, fomerly the most recognizable diamond brand in Canada with its iconic trademark - a laser engraved, microscopic polar bear to symbolize Canadian and conflict-free - was first launched in the late 1990s but was discontinued in 2010 after the two companies that were given permission to use it went into receivership. EDGE writer Jack Danylchuk details the attempt by Deepak Kumar, owner of Deepak International Ltd., to save the brand from extinction, and how this attempt failed despite the full confidence and support of the N.W.T. Minister of Justice and Industry, Tourism and Investment, Dave Ramsay.