Signet Unveils Kay Upgrade De Beers Promotion

13/10/2015 10:31

Signet Jewelers is to rename its Kay Jewelers unbranded products as “Kay Now & Forever” as part of a wide range of holiday-season initiatives. Other proposals include the launch of 250 new-look Kay store formats that may push its clientele to a higher class of customer, as well as an arrangement with De Beers for two-stone diamond campaign under the “Ever Us” brand, Rapaport reported.