Bridal Survey Findings From JCK/The Knot

Jewelry
07/10/2015 10:51

Jewelry industry authority JCK at the end of the summer published the results of its third biannual bridal retail survey, in ­partnership with online wedding planner The Knot. As 'engagement season' is just around the corner (commencing sometime in late November), it seems the right time to revisit their findings: 12,844 brides and 1,276 grooms participated in the 2015 survey: "They’re more educated than in past years, more likely to be employed full-time, and more affluent (the average household income of brides grew to $94,900)". JCK writes that the biggest takeaway, according to Gabrielle Rolon, director of education at The Knot, is that today’s couples crave a valuable customer experience. “Millennials want to be educated, they want to know they’re making a smart purchase,” she says. “Keep in touch with the couple after their purchase, ask them to share photos with you, and post them on Facebook.” 

Click through to the article for the survey findings.