Apple Partners With Hermès To Gain Luxury Credibility

Retail and Consumer Confidence
10/09/2015 23:01

JCK reports that Apple has announced a new partnership with French luxury brand Hermès to produce a co-branded version of its Apple Watch. The stainless steel Apple Watch Hermès boasts Hermès-designed leather straps and virtual versions of its signature watch faces. Price points range from $1,000 to $1,500. JCK writes that, "The new joint venture is a sign that the tech giant isn’t letting go of its quest to produce a high-tech timepiece that appeals to luxury and fashion shoppers."