Sotheby’s Boosting Digital Auction Strategy Due to Success of Jewelry Sales

Finance and Trade
16/08/2015 15:12

Global auction house Sotheby’s is boosting its digital strategy with a new online salesroom and bidding platform features, including private messaging, along with enhanced video streaming following the success of its online sales platform. The site has been optimized to support hundreds of thousands of concurrent video attendees without loss of timing or delay after the auctioneer saw a substantial increase in online participation in the first half of this year compared to the same period in 2014.