Edahn Golan Talks Diamond Marketing Strategy

Opinion piece
03/10/2017 09:27

I’m not here to throw mud at the Diamond Producers Association or its efforts. What they do is great and very much needed. However, I do want to suggest that we need to go beyond general promotion. The augmenting campaigns, those that create a specific desire followed by a specific action, is the kind of marketing we are missing today.

- Edahn Golan highlights need for diamond marketing, wonders if DPA getting consumers into stores.