De Beers Group announced in a press release today that its Auction Sales business will run further polished diamond auctios in August, following the success of the initial events in late June. The events marked a new departure for De Beers, auctioned polished stones from their own rough diamonds, as well as auctioning off third-party diamonds. They say that customer response to the initial auction events in June was positive, with the auction featuring diamonds polished directly from De Beers-mined rough diamonds representing the majority of lots successfully sold. The third party exceptional polished diamond auction also yielded positive results, with several of the flagship diamond lots on offer selling through, including the lead lot of a 7.21 carat D Colour flawless pear-shape diamond.
Neil Ventura, Executive Vice-President, De Beers Auction Sales, said: “We’ve been really encouraged by the early reaction to auctions of our own polished diamonds and to our third party exceptional auction sales. The uptake of goods in the auction of De Beers’ dual-certified polished diamonds indicates that there is healthy demand for products with this additional layer of assurance, and the demand at the exceptionals auction highlights that our leading platform and rapidly growing global customer network offers an attractive alternative route to market when looking to source or sell some of the finest polished diamonds.” The next auction event for polished diamonds manufactured directly from De Beers-mined rough diamonds, with all goods having dual certification from the International Institute of Diamond Grading & Research and the GIA, will take place on 10 August 2017. The next third party exceptional diamond auction, featuring higher value polished diamonds that have been responsibly sourced, will be held on 24 August 2017. Headlining the event is a 15 carat internally flawless Fancy Vivid Yellow rectangle brilliant, as well as a two carat Fancy Pinkish Purple cushions.