Signet Jewelers has announced several organizational changes, "Designed to enable execution of key business priorities including strengthening customer service, enhancing digital capabilities and driving profitable growth." This includes the promotion of Sebastian Hobbs, UK Managing Director, to the newly created role of President and Chief Customer Officer, while two long-time executives will be retiring: Ed Hrabak, Signet Chief Operations Officer; and Tryna Kochanek, EVP, North American Store Operations. Signet says Hobbs' role will be, "to sharpen Signet’s focus on delivering an exceptional and unified omni-channel customer experience across brick-and-mortar, mobile and digital retail platforms." JCK's Rob Bates writes about Hobbs: "Hobbs has posted generally good results in his time running the U.K. division; during fiscal 2016, U.K. division comps rose 4.9 percent. However, over the holiday, U.K. sales sank with the rest of Signet’s."
Bryan Morgan, formerly EVP of Supply Chain Management and Repair, will take over as Signet’s new Chief Operations Officer. Chief Executive Officer Mark Light said, “Bryan will be responsible for working closely with our Chief Information Officer to deliver against our IT systems objectives.” Additionally, George Murray, Chief Merchandising and Marketing Officer, has been named to the new role of Chief Retail Insights and Strategy Officer, while Brian A. Tilzer, currently Chief Digital Officer at CVS Health, has been appointed to the Signet Board of Directors.
Light said, “We continue to align our organization and priorities with our Vision 2020 strategy and the changing retail environment, characterized by evolving shopping habits and increasing customer expectations for an outstanding digital experience. We are investing and directing more resources to improve the overall customer omni-channel journey, re-emphasizing our commitment to the customer experience and enhancing our analytics function to ensure we are offering products and services that appeal to today’s and tomorrow’s customers. These changes and investments support the long-term growth of our business and build upon our competitive strengths and leading market position.”