Today the Antwerp diamond industry launched a new campaign that aims to reinvigorate the city’s reputation as diamond capital of the world, both at home and abroad. “Diamonds and Antwerp, it’s in our DnA” celebrates more than five centuries in which the city has been synonymous with diamonds, highlighted by a festive diamond themed period, starting October 2017, organized by the City of Antwerp. Antwerp’s Mayor Bart De Wever and Antwerp World Diamond Centre CEO Ari Epstein officially kickstarted the new campaign by unveiling a big ‘tableau vivant’ featuring 16 industry representatives, the first ambassadors of a marketing campaign that will be promoted throughout the world. The portrait symbolizes the diamond community in all its diversity and uniqueness, and highlights 10 key values for which Antwerp is known throughout the international diamond community, such as a passion for craftsmanship, integrity and a focus on premium quality. Members of the Antwerp diamond community as well as all those who have a heart for Diamonds and Antwerp are invited to sign the charter and become ambassadors for the Antwerp diamond industry via www.diamondsandantwerp.com.